About the Best of the Best Awards
Marking its 15th Anniversary this year, The Best of The Best Awards has been held annually since 2002 to celebrate distinguished achievements and creative excellence in MTR advertising. By recognizing the outstanding contributions made by advertisers, creative agencies and media agencies, The Best of The Best Awards aims to encourage the advertising industry to exploit new ideas and to produce more creative executions in the future. All outstanding campaigns that had been launched in the MTR* and Airport Express throughout the year are qualified as entries for the Best of the Best Awards.
With an average weekday patronage of over 5.5 million passengers, MTR is regarded as one of the world's leading railway operators for safety, reliability, customer service and cost efficiency.
The MTR Corporation was established in 1975 as the Mass Transit Railway Corporation with a mission to construct and operate, under prudent commercial principles, an urban metro system to help meet Hong Kong's public transport requirements. The sole shareholder was the Hong Kong Government.
The Company was re-established as the MTR Corporation Limited in June 2000 after the Hong Kong Special Administrative Region Government sold 23% of its issued share capital to private investors in an Initial Public Offering. MTR Corporation shares were listed on the Stock Exchange of Hong Kong on 5 October 2000.
The Corporation marked another major milestone on 2 December 2007 when the operations of the other Government-owned rail operator, the Kowloon-Canton Railway Corporation, were merged into the MTR, heralding a new era in Hong Kong railway development.
Other than bringing more efficient and competitively-priced services to local rail passengers, the merger brought new growth opportunities to the MTR Corporation's businesses in and outside of Hong Kong.
The merged rail network comprises ten railway lines serving Hong Kong Island, Kowloon and the New Territories. In addition, a Light Rail network serves the local communities of Tuen Mun and Yuen Long in the New Territories while a fleet of buses provide convenient feeder services.
The Corporation also operates the Airport Express, a dedicated high-speed link providing the fastest connections to Hong Kong International Airport and the city's major exhibition and conference centre, AsiaWorld-Expo.
From Hong Kong, passengers can travel with ease to Guangdong Province, Beijing and Shanghai in the Mainland China using the MTR's intercity railway services.
Pioneering the "street furniture" concept in 1964, the JCDecaux Group is the worldwide company that focuses exclusively on outdoor advertising and presents in all three principal segments of the outdoor advertising market: street furniture, billboard and transport advertising.
As the main subsidiary of the JCDecaux Group in Hong Kong and established in 1976, JCDecaux Transport, operated by JCDecaux Pearl & Dean Ltd, is the market leader in outdoor advertising sales in Hong Kong and manages the advertising sales concession for various projects including the MTR*, Airport Express, Hong Kong International Airport, Ngong Ping 360, Pacific Place Passages and Macau International Airport.
*MTR system includes Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line, South Island Line and Disneyland Resort Line