MTR Advertising The Best of the Best Awards has been held annually since 2002, it has come to the 16th anniversary and themed “Fly Beyond the Limit”. To celebrate distinguished achievements and creative excellence in MTR advertising and recognize the outstanding contributions made by advertisers, creative agencies and media agencies, the Best of the Best Awards aims to encourage the advertising industry to exploit new ideas and to produce more creative executions in the future.

News

Public voting of My Favourite Campaign and My Favourite Digital Video has been start.

Lucky draw result will be announced at Sing Tao Daily and The Standard on 12 Apr 2018.

Categories

Professional Awards

Best Innovative Campaign

Award to the campaign that has best promoted the product, established or enhanced the image of the brand, product or company and/or established a call for action or stimulated the usage of the product in an innovative way.

Best Interactive Campaign

Award to the campaign that has best induced interactivity between the brand or products and its target audience. Both the interactive idea and the medium employed should contribute to the effectiveness of the campaign.

Best Poster Campaign

Award to the poster campaign which has best illustrated the creative concept and communicated the message effectively in the selected format and/or locations.

Best Use of Airport Express Advertising Campaign

Award to the campaign that has best established the image of the brand, product or promotion strategy for a company on the Airport Express. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign set specifically on the Airport Express.

Best Use of Digital Media

Award to the campaign that has best launched or promoted its brand and product via the creative usage of the digital media. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign.

Best Use of Integrated Media

Award to the campaign that has best used multiple ad formats of MTR advertising to establish or enhance the image of the brand, product or company. The medium employed should contribute to an effective and impactful campaign.

Public Voting Awards

My Favourite Campaign

Award to the campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective

My Favourite Digital Video

Award to the digital video campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective

Judging

Outstanding advertising campaigns that had been staged on the MTR* and Airport Express Advertising Platforms are reviewed and shortlisted by the organizer.
A total of 27 awards in 17 categories will be selected by a professional judging panel, a student judging panel as well as by the general public.

*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express.

Professional Awards

Public Voting Awards

Outstanding Performance Awards

Judging Panel

  • Jeffrey Hui

    Chairman

    Hong Kong Institute of Marketing (HKIM)

  • Leung Tin Wai

    Professor & Head of Department, Department of Journalism and Communication

    Hong Kong Shue Yan University

  • Spencer Wong

    Chairman

    The Association of Accredited Advertising Agencies of Hong Kong

  • Diamond Tai

    Adjunct Associate Professor

    The Chinese University of Hong Kong, Shenzhen

  • Raymond Ho

    Chairman

    The Hong Kong Advertisers Association (HK2A)

  • Victor Lee

    Executive Director

    The Hong Kong Management Association

  • Sunny Lam

    "Associate Professor, School of Arts and Social Sciences Programme Leader Bachelor of Arts with Honours in Creative Advertising and Media Design (CAMD)"

    The Open University of Hong Kong

  • Ralph Szeto

    Chairman

    Hong Kong Association of Interactive Marketing

  • Keith Ho

    Chief Creative Officer, Managing Partner

    DDB

  • Esther Wong

    Executive Creative Director

    TBWA\ Hong Kong

  • Ricky Lam

    Managing Director

    Havas Worldwide Hong Kong

  • Lili Jiang

    Creative Director

    Cheil worldwide Hong Kong

  • Sammy Lau

    Group Creative Director

    Dentsu Hong Kong

  • Cedric Lam

    Head of Media

    Hakuhodo HK Ltd

  • Derek Yip

    General Manager of Buying

    OMD Hong Kong

  • Cecilia Chan

    Managing Director

    Dentsu Aegis Network, Dentsu Media Hong Kong Ltd

  • Caroline Chan

    Leader

    Mindshare

  • Jenny Chan

    General Manager

    Publicis Group, ZenithOptimedia

  • Clement Chung

    Managing Director

    PHD

  • Stanley Ngai

    Managing Director

    Wavemaker

Event

21.02
Public Voting Starts
21.02 - 20.03
Student Judging Session
07.03
Professional Judging Session
20.03
Public Voting Ends
12.04
Awards Ceremony
12.04
Lucky Draw Result Announcement

Public Voting

MTR Advertising The Best of the Best Awards 2017 Public Voting has already ended.

Lucky Draw

1st Prize
(1 winner)

Travel Voucher
HK$6,000

2nd Prize
(1 winner)

Ipad mini 4
(HK$4,088)

3rd Prize
(1 winner)

Samsung Gear VR
with Controller
HK$1,098

Instant
Random Prize
(200 winners)

Coffee shop
e-coupon
HK$31

Congratulation to the lucky draw winners below in “MTR advertising The Best of the Best Awards 2017” Public voting.
Winner will be notified of prize redemption details individually.

1st Prize (1 winner): Travel Voucher (valued at HK$6,000)
Name: Chan Cho Kak

2nd Prize (1 winner): iPad mini 4 (valued at HK$4,088)
Name: Wong Man Hin

3rd Prize (1 winner): Samsung Gear VR with Controller (valued at HK$1,098)
Name: Chan See Ngar

Enquiry Hotline: 2862 7211.
Trade Promotion Competition Licence No.: 50154 & 50155