News

Public voting of My Favourite Campaign and My Favourite TVC has been ended.

Lucky draw result will be announced at Sing Tao Daily and The Standard on 28 Apr 2017.

MTR Advertising The Best of the Best Awards has been held annually since 2002, it has come to the 15th anniversary and themed “Create A New Future”. To celebrate distinguished achievements and creative excellence in MTR advertising and recognize the outstanding contributions made by advertisers, creative agencies and media agencies, the Best of the Best Awards aims to encourage the advertising industry to exploit new ideas and to produce more creative executions in the future.

Categories

Professional Awards

Public Voting Awards

Best Innovative Campaign

Award to the Campaign that has best promoted the product, established or enhanced the image of the brand, product or company and/or established a call for action or stimulated the usage of the product in an innovative way.

Best Interactive Campaign

Award to the Campaign that has best induced interactivity between the brand or products and its target audience. Both the interactive idea and the medium employed should contribute to the effectiveness of the campaign.

Best Poster Campaign

Award to the poster campaign which has best illustrated the creative concept and communicated the message effectively in the selected format and/or locations.

Best Use of Airport Express Advertising Campaign

Award to the campaign that has best established the image of the brand, product or promotion strategy for a company on the Airport Express. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign set specifically on the Airport Express.

Best Use of Digital Media

Award to the campaign that has best launched or promoted its brand and product via the creative usage of the digital media. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign.

Best Use of Integrated Media

Award to the campaign that has best used multiple ad formats of MTR Advertising to establish or enhance the image of the brand, product or company. The medium employed should contribute to an effective and impactful campaign.

Judging

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Outstanding advertising campaigns that had been staged on the MTR* and Airport Express Advertising Platforms are reviewed and shortlisted by the organizer.
A total of 27 awards in 17 categories will be selected by a professional judging panel, a student judging panel as well as by the general public.

*MTR system includes Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line, South Island Line and Disneyland Resort Line

Professional Awards

Public Voting Awards

Outstanding Performance Awards

Judging Panel

Spencer Wong

Chairman

The Association of Accredited Advertising Agencies of Hong Kong

Celine Ho

Vice Chairman

The Hong Kong Advertisers Association

Alex Tham

Senior Teaching Fellow, Department of Marketing

City University of Hong Kong

Ken Wong

1. Head of Learning and Participation
2. Outgoing Head of College and Principal Lecturer

1. West Kowloon Cultural District Authority
2. HKU SPACE International College

Sunny Lam

Associate Professor, School of Arts and Social Sciences
Programme Leader
Bachelor of Arts with Honors in Creative Advertising and Media Design (CAMD)

The Open University of Hong Kong

Diamond Tai

Adjunct Associate Professor

The Chinese University of Hong Kong, Shenzhen

Leung Tin Wai, BBS

Professor, Head of Department, Department of Journalism and Communication

Hong Kong Shue Yan University

Carol Lam

Chief Creative Officer & Managing Director

DDB Worldwide Limited

Paul Ho

Executive Creative Director

Saatchi & Saatchi

Vincent Siu

Business Director

Cheil Hong Kong Limited

Andrew Lee

CEO & Chief Brand Designer

Metta Communications

Kit Koh

Executive Creative Director

BBDO

Melanie Lo

CEO, HK

GroupM Hong Kong

Gary Wong

General Manager

OMD HK

Stanley Ngai

Managing Director

Maxus HK

Alice Chow

Managing Director

MediaCom Ltd.

Doris Kiok

Managing Director

MEC HK

Victor Lee

Executive Director

The Hong Kong Management Association

Jeffrey Hui

Chairman

Hong Kong Institute of Marketing (HKIM)

Jenny Chan

General Manager

Zenith

Event

Public Voting

Public voting of My Favourite Campaign and My Favourite TVC has been ended.

Lucky draw result will be announced at Sing Tao Daily and The Standard on 28 Apr 2017.

Lucky Draw

1st Prize
(1 winner)

9999 Commemorative Gold Coin
(valued at HK$10,000)

2nd Prize
(1 winner)

Travel Voucher
(valued at HK$5,000)

3rd Prize
(1 winner)

Five-star Hotel Dinner Buffet for Two
(valued at HK$3,000)

Special Prize
(15 winners)

Supermarket Cash Coupon
(valued at HK$200 each)

Congratulation to the lucky draw winners below in “MTR advertising The Best of the Best Awards 2016” Public voting.
Winner will be notified of prize redemption details individually.



1st Prize
(1 winner)

Name

CHAN



2nd Prize
(1 winner)

Name

LI CHUN SUN



3rd Prize
(1 winner)

Name

lui



Special Prize
(15 winners)

Name

Adrian Wong

Angel

Chan King King

Chan PW

Cheng Mei Yuk

Choi Hiu Ying Annie

Heyi

Ho Weng Fong Jenny

Joey

Lee Ming Hin

Lee Yui Man

Leung Siu Yu

Roy

Wan Tsz Man

Yeung Yuen Lai

Enquiry Hotline: 2862 7211
Trade Promotion Competition Licence No.: 48476,48477