MTR advertising The Best of the Best Awards has been held annually since 2002, it has come to the 17th anniversary. To celebrate distinguished achievements and creative excellence in MTR advertising and recognize the outstanding contributions made by advertisers, creative agencies and media agencies, the Best of the Best Awards aims to encourage the advertising industry to exploit new ideas and to produce more creative executions in the future.

Voting for “My Favourite Campaign” and “My Favourite Digital Video” will start on 27 Feb. Vote and will get a chance to win fabulous prizes! Stay turned!

Best Innovative & Interactive Campaign

Award to the campaign that has best promoted the product, established or enhanced the image of the brand, product or company and/or established a call for action or stimulated the usage of the product in an innovative and interactive way.

Best Poster Campaign

Award to the poster campaign which has best illustrated the creative concept and communicated the message effectively in the selected format and/or locations.

Best Use of Airport Express Advertising Campaign

Award to the campaign that has best established the image of the brand, product or promotion strategy for a company on the Airport Express. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign set specifically on the Airport Express.

Best Use of Digital Media

Award to the campaign that has best launched or promoted its brand and product via the creative usage of the digital media. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign.

Best Use of Integrated Media

Award to the campaign that has best used multiple ad formats of MTR advertising to establish or enhance the image of the brand, product or company. The medium employed should contribute to an effective and impactful campaign.

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My Favourite Campaign

Award to the campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective

My Favourite Digital Video

Award to the digital video campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective

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Outstanding advertising campaigns that had been staged on the MTR* and Airport Express advertising platforms are reviewed and shortlisted by the organizer. A total of 25 awards in 16 categories will be selected by a professional judging panel, a student judging panel as well as by the general public.

A professional judging panel comprised of media and creative industry professionals, as well as senior institutional and academic representatives, will appraise the finalists in a judging session to be held in March 2018. The judging criteria will be based on the use of media, creativity and effectiveness of message delivery. Their scores will weight for 80% of the total scores.

A student judging panel comprised of over hundred current tertiary students who study in advertising, media, communication, business, marketing, creative and design will score the finalists campaign through an online judging platform in March 2018. The judging criteria will be based on the use of media, creativity and effectiveness of message delivery. Their scores will weight for 20% of the total scores.

*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line,
South Island Line,
Tung Chung Line,
Tseung Kwan O Line,
Disneyland Resort Line and Airport Express.

*List by the order of the surname of judges

1st Prize
(1 winner)

Iphone XS Max (64GB)
(Valued at HK$9,499)

2nd Prize
(1 winner)

Dyson Supersonic™ hair dryer with Dyson Detangling comb
(Valued at HK$3,380)

3rd Prize
(1 winner)

Travel Voucher
(Valued at HK$1,000)

Instant
Random Prize
(200 winners)

Coffee shop *
e-coupon

* first 4 participants
   7 unique winners per day during whole public voting period (28 days)
   e-coupon will be sent to winners immediately voting

Winners will be contacted by phone or by email on or before 30th April 2019.
Please call 2862 7211 for further inquiries.
Trade Promotion Competition Licence No.: 51793 & 51794